Case Study: Lord's Meetings and Events

Lord's cricket ground is the home of Marylebone Cricket Club. In addition to a full programme of domesticv and international cricket matches, Lord's hosts conferences, exhibitions, product launches and dinners.

Why did you become a Visit London Partner?

We became a Visit London Partner because we wanted:

  • To increase revenue/sales to non-match day events business
  • Sales opportunities
  • Networking and exhibition opportunities
  • Marketing opportunities
  • Exposure to international markets

How has Visit London Partnership helped your business?

Partnership has provided us with new opportunities to increase our non-match day business

- Simon Swift, Assistant Secretary, MCC

We've had the following benefits:

  • Increased business
  • Increased leads from Visit London's Convention Services team: increase in leads from convention services team, leading to notable conversions
  • Access to new markets – in 2008 Lord's hosted the Travel Agents Association of India congress and SCOPE London Art Fair
  • Increased marketing exposure (in print and online)
  • Access to networking events
  • Representation at trade shows such as International Confex

Would you recommend partnership with Visit London?

Yes, for all the above reasons