Case Study: aka

aka are a full service marketing agency for the entertainment industry.

Why did you become a Visit London Partner?

We became a Visit London Partner because we wanted help targeting the domestic and international tourist market; the improve networking, and to be provided with useful visitor information and knowledge.

How has Visit London Partnership helped your business?

We have had numerous opportunities to reach the domestic and international tourist markets

- Charlotte Franklin, Head of Marketing, aka

We've had the following benefits:

  • Visit London Partnership has provided us with additional marketing and promotional channels (website, newsletters, London TV), raising awareness of our product to a hugely important target market
  • It has also provided us with the opportunity to become involved with the Oyster campaign which raised awareness of our shows and sold large numbers of tickets
  • It has created PR opportunities with regional publications
  • It has introduced tour operators and incentive planners to our product via fam trip inclusions
  • It has introduced us to useful 3rd party contacts via networking events
  • It has provided us with useful tourism info (stats & trends)

Would you recommend Partnership with Visit London?

Definitely – Visit London has worked hard to understand our company's needs and has always done its best to meet them.

Visit London has provided extremely useful industry knowledge and numerous opportunities to reach the domestic and international tourist markets.  It is an invaluable centre of knowledge and expertise that can be called upon at any time for advice and information. 

Our Partnership with Visit London has helped develop our knowledge and understanding of the tourism industry which is hugely important in the work we do.