Partner Benefits

As London's official tourist organisation, we can extend your sales and marketing activities for local, domestic and international markets.

There are several levels of Partnership available. Your package will be tailored to your individual needs and will reflect the focus of your business – leisure tourism, business tourism or both.

Visit London Marketing Activity

Visit London will spend approximately £14.2 million on marketing and promoting London to potential business and leisure visitors in 2008/2009. As a partner you are in the perfect position to benefit from our campaigns.

We create bespoke marketing packages* that aim to co-ordinate your marketing activities and plans with our own, to maximise their potential.

Just view us as an extension of your sales and marketing team. Whether your needs are large or small, there are campaigns to suit everyone, including print, online, trade shows, outdoor and broadcast.

* Some activities may incur a small fee but are available at a subsided rate for Partners.

Listings in Annual Publications

Our four Official Guides have a targeted distribution across 30 countries with the City Guide published in 9 languages. Your Partner listing will appear in the appropriate Annual Guide

  • Official Accommodation Guide – 250,000 copies annually
  • Official City Guide - 470,000 copies annually
  • London Event Planner’s Guide – 20,000 copies annually
  • Official Travel Trade Guide – 20,000 copies annually

Partners are also eligible for discounted advertising rates in London Planner, the official monthly visitor guide to the capital.

You may also receive a Partner entry in our ad-hoc campaign guides.

Find out more about our publications

Online Opportunities

Online Listings

You'll benefit from a comprehensive listing in all relevant sections of our Visit London websites, including weblinks, images, content and where relevant, editorial features and user reviews.

  • www.visitlondon.com, our leisure visitors' website receives over 1 million unique visitors per month
  • business.visitlondon.com, our award-winning event planners' website speaks to the top decision makers in the meetings and events industry

Promote Special Offers & Competitions

Target our database of over 1.1 million users via our newsletters with promotions and offers throughout the year at no additional charge.

Online Bookings

Our online team will work with you to make your product bookable online.

Discounted Online Advertising for Partners

As a Partner you will be eligible for discounted advertising rates, giving you access to over 1 million monthly visitors.

Marketing Opportunities

From trade shows to fam trips, campaigns to sales missions, your Client Services Manager will keep you up to date with all of our marketing activity and how these opportunities can apply to you and the needs of your business.

Browse all current opportunities

Trade Shows and Exhibitions

We have a major presence at leading business, trade and consumer events both in the UK and abroad. Our Partners can get involved at a fraction of the cost of exhibiting at these shows solo, either by joining us on the stand or by distributing your marketing material.

Press and Familiarisation Trips

Our team hosts 60+ business, PR and marketing trips per year. As a Partner you will have the opportunity to co-host or get involved in these activities.

Events and Networking

Develop strong relationships within the industry and promote your brand by getting involved in our key leisure and business events throughout the year.

See listings of past and upcoming events

Visit London Endorsement

Exclusive to Partners, you can use our Partner logo on all your own activity to support your brand.

Market Intelligence

Included in your partnership fee, you will receive over £500-worth of market intelligence. We will regularly update you on London and the visitor economy including monthly trends, attraction monitoring and visitor forecasts.

Club London

As a Partner you're eligible to use the exclusive Partner area at our centrally-based offices overlooking Tower Bridge as a meeting space – complete with wi-fi access.

Find out more about Club London